SaleSqueze Secures €1.4 Million in Seed Round

by Kay Aloha Villamor in June 13th, 2024

SaleSqueze, a Slovenia-based startup focused on transforming the sales process for complex and customizable manufacturing products, has secured €1.4 million in seed funding.  


The round was led by Underline Ventures, with additional contributions from Robin Capital, Fortech Investments, and several angel investors, including Super-Angels, Klub 20, Xenia Muntean, Christoph Zoeller, and Björn W. Schäfer.  

Underline Ventures is a venture capital firm based in Bucharest, Romania. Underline Ventures partners at the earliest stages with Eastern European founders building high-growth startups with global ambitions. Founded in 2022, the firm prefers to invest in seed-stage, early-stage, and later-stage companies.  

SaleSqueze Use of Funds  

The company will use the funding to enhance its platform, automate onboarding, and expand its global reach.  

About SaleSqueze  

Founded in 2021, SalesSqueze offers a Visual CPQ (Configure, Price, Quote) platform designed to automate and streamline the sales of items such as home and garden equipment, tiny and modular houses, agricultural equipment, RVs, and more. The platform automates the entire lead-to-order process, reducing the need for manual interventions. It integrates AI-powered visualization and sales intelligence to enhance customer experience and streamline operations. The platform includes features like a 'Drag & Drop Configurator Builder' that allows users to create product configurators without coding or design skills. 

Funding Details                                                                              

Company: SaleSqueze, Inc.  

Raised: €1.4M                                                             

Round: Seed Round  

Funding Month: June 2024                                                       

Lead Investors: Underline Ventures  

Additional Investors: Robin Capital, Fortech Investments, Super-Angels, Klub 20, Xenia Muntean, Christoph Zoeller, Björn W. Schäfer  

Company Website:   

Software Category: Visual CPQ (Configure, Price, Quote) platform  


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