Firi Raises $3M Seed

Gurugram-based beauty and personal care quick commerce startup Firi has raised $3 million in a Seed funding round. The company operates a curated marketplace that leverages artificial intelligence to analyze product data and consumer reviews to offer a specialized selection of beauty products.

Investors

The funding round was led by 360 ONE Asset. Additional participants included Better Capital and CRED founder Kunal Shah along with other angel investors.

Firi Use of Funds

The company intends to utilize the new capital to broaden its inventory into makeup, fragrances, and additional beauty categories. Furthermore, Firi plans to increase its density of dark stores within Gurugram as a precursor to expanding operations into other cities.

About Firi

Founded in 2026 by former Uber India executives Vivek Madani and Karishma Rathaur, Firi is a quick commerce marketplace for beauty and personal care. The company uses proprietary AI to analyze over 50 million reviews to shortlist and curate a high-quality product selection, currently delivering in as little as nine minutes in parts of Gurugram.

Funding Details

Company Website: https://shopfiri.com

Company: Firi
Raised: $3M
Round: Seed
Funding Date: September 16, 2026
Lead Investor: 360 ONE Asset
Additional Investors: Better Capital, Kunal Shah
Software Category: Quick Commerce
Source: https://entrackr.com/snippets/beauty-quick-commerce-startup-firi-raises-3-mn-led-by-360-one-asset-12538816