Yoyi Tech, a Beijing, China-based Omnichannel intelligent marketing platform service provider YOYI TECH announced the acquisition of LinkFlow, an industrial frontrunner in Customer Data Platform (CDP). In addition, YOYI TECH also announced the closed of its $20 million D+ round financing.
The round was led by Samsung Venture Investment（SVIC）, NewQuest Capital under TPG, and Zhejiang SilkRoad Fund.
The acquisition and the new funding reinforce YOYI TECH's leadership position in the MarTech industry.
Yoyi Tech launched its "Three Clouds" strategy, i.e., Advertising Cloud - OneDesk, Omnichannel advertising platform, Data Cloud - LinkFlow, Customer Data Platform (CDP), and Marketing Cloud - EngageX, Marketing Automation Platform (MAP).
Company: Youyi Interchange (Beijing) Advertising Co., Ltd.
Raised: $20.0M
Round: Series D+
Funding Month: Aug 2022
Lead Investors: Samsung Venture Investment, NewQuest Capital under TPG, and Zhejiang SilkRoad Fund.
Additional Investors:
Company Website: http://www.yoyi.com.cn/
Software Category: Omnichannel intelligent marketing platform
About the Company: Founded in 2007, YOYI TECH is the leading player in omnichannel intelligent marketing. through its cutting-edge advertising, data, and marketing clouds as well as its big data and AI. YOYI TECH is aiming at providing the best products and services to enable clients on digital marketing transformation. With its rich experience of successfully serving 60% of Fortune 500 companies, YOYI TECH provides full solutions to help clients acquire new customers, improve customer experience, and drive business growth. Yoyi Technology is committed to changing the world with data and technology, and becoming a leader in the development of the intelligent marketing industry; just like Yooyi's vision, to become a respected Internet marketing technology company to help enterprises achieve digital transformation.
Source: https://www.prnewswire.com/news-releases/yoyi-tech-acquires-linkflow-closes-20-million-d-round-financing-and-leads-the-industry-in-omnichannel-intelligent-marketing-301613085.html