Wootag, a Singapore-based prominent visual marketing SaaS company providing interactive visuals and insights for marketers, announced that it raised $1.7 million in Series A funding.

The round was led by Cornerstone Venture Partners Fund (CSVP) and Wavemaker and SEEDS Capital as the existing investors.  

This investment fuels Wootag’s expansion plan to scale in Asia Pacific markets and enhance AI capabilities for in-video interactivity and audience engagement – this includes the recent launch of Creative Automation where brands can showcase the product collections within videos.

Company: Wootag Pte. Ltd.

Raised: $1.7M

Round: Series A

Funding Month: January 2022

Lead Investors: Cornerstone Venture Partners Fund (CSVP) and Wavemaker

Additional Investors: SEEDS Capital

Company Website: https://www.wootag.com/

Software Category: Video Marketing Platform

About the Company: Wootag, a leading Singapore-based visual marketing SaaS company providing visual interaction and insights for marketers. Wootag has achieved tremendous growth over the past 3 years. Revenues have quadrupled while maintaining profitability. Wootag has successfully served high-growth marketers across more than 13 countries helping them achieve a 350%+ increase in customer engagement. Current clientele spans across 11 different verticals including some of the largest multinational brands and marketing agencies. The company is helping brands and agencies supercharge their visual content (including videos and static displays) by providing an ability to place highly customizable and actionable ‘tags’ for viewers/consumers to interact with the content.

Source: https://martechseries.com/sales-marketing/b2b-commerce/customer-service/wootag-raises-1-7m-in-funding/