firmly Raises $15M Series A

firmly, a Seattle-based no-code agentic commerce platform, has raised $15 million in a Series A funding round. This new investment brings the company's total funding to approximately $20 million.

Investors

The round was led by Squarepoint Capital, with participation from J.P. Morgan Payments, Mastercard, Samsung NEXT, Alumni Ventures, ARK Invest, Benhamou Global Ventures, Granada Funds, Hike Ventures, The Mercantile Companies, and Versus Ventures.

firmly Use of Funds

The company plans to use the capital to accelerate the growth of its firmly Connect infrastructure globally, expanding its reach across AI agents, marketplaces, social networks, and shoppable advertising platforms to connect merchants with high-intent digital channels.

About firmly

Founded by repeat commerce tech entrepreneurs, firmly provides a no-code agentic commerce platform that connects merchants to various digital channels. The company enables merchants to maintain control of their customer relationships, transaction data, and merchant-of-record status while facilitating natural language product discovery and in-chat checkout experiences through its firmly Connect and Ask Agent solutions.

Funding Details

Company Website: https://firmly.ai/

Company: firmly
Raised: $15M
Round: Series A
Funding Date: November 5, 2026
Lead Investor: Squarepoint Capital
Additional Investors: J.P. Morgan Payments, Mastercard, Samsung NEXT, Alumni Ventures, ARK Invest, Benhamou Global Ventures, Granada Funds, Hike Ventures, The Mercantile Companies, Versus Ventures
Company Website: https://firmly.ai/
Software Category: E-commerce Infrastructure
Source: https://www.globenewswire.com/news-release/2026/11/05/3396499/0/en/firmly-raises-15-million-series-a-and-launches-ask-agent-to-help-merchants-more-easily-adopt-agentic-commerce.html