WebEngage, a Mumbai, India-based B2B software as a service (SaaS) startup offering full stack retention operating system, announced that it secured $20 million in Series B.
The round was led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund.
The round also saw participation from a few family offices including the likes of Unmaj Corporation, NB Ventures, Shashwat Nakrani (Cofounder of BharatPe), and Gopal Srinivasan (Chairman, TVS Capital) amongst others.
WebEngage will continue to invest in its community initiatives for the ecosystem to build a large pool of specialist marketers and product managers who are retention first in their thought process.
Company: Webklipper Technologies Pvt. Ltd
Round: Series B
Funding Month: Aug 2022
Lead Investors: Singularity Growth Opportunities Fund and SWC Global,
Additional Investors: India Quotient, Blume Ventures, IAN Fund, Unmaj Corporation, NB Ventures, Shashwat Nakrani), and Gopal Srinivasan
Company Website: https://webengage.com/
Software Category: Marketing Automation Software
About the Company: WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. The company works with over 600 clients, including new-economy and internet-first businesses, while propelling enterprises' digital transformation journey. WebEngage operates in India, the Middle East, Latin America, Europe, and Southeast Asia. Its customers include new-age consumer tech businesses like Myntra, Groww, Unacademy, Acko, Spinny, etc, and enterprise consumer brands like Unilever, Adani Group, IKEA, L’Oreal, etc.