Viral Nation, a Toronto, Canada-based global digital and social innovation group, announced that it raised CAD 250 million in a funding round led by Eldridge, with participation from Maverix Private Equity, to fuel the company’s technology and market growth strategies.
With this funding, Viral Nation will accelerate the public release of SaaS technologies powering internal operations and introduce new, AI-powered solutions to address opportunities driven by explosive growth in the creator market.
With locations throughout the Americas, Viral Nation will also invest in growing the company’s presence in new and existing markets, as well as expanding content services for creators, and doubling the size of its in-house engineering team.
The investment will include the addition of Eldridge Co-founder, Chairman, and CEO, Todd Boehly; Eldridge Principal, Jeff Wilbur; and Maverix Founder and Managing Partner, John Ruffolo, to Viral Nation’s board of directors.
Company: Viral Nation Inc.
Raised: CAD 250.0M
Round: Unknown
Funding Month: April 2022
Lead Investors: Eldridge
Additional Investors: Maverix Private Equity
Company Website: https://www.viralnation.com/
Software Category: Influencer Marketing
About the Company: Viral Nation is a global digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes a full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and a software division, VN Tech. As the global leader in influencer marketing, Viral Nation’s diverse, multidisciplinary team is proud to fuel growth for the world’s leading brands, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta (formerly Facebook), Tencent, Tim Hortons, TJX, Uber, and Vivid Seats.
Source: https://www.viralnation.com/press/viral-nation-secures-250-million-eldridge-maverix-private-equity/