THE SMC Raises $13M in Funding

THE SMC, a South Korean social media-focused brand content company based in South Korea, has secured approximately $13 million in a pre-IPO funding round. The company specializes in AI-powered creator marketing and social media brand content services.

Investors

Participants in this funding round included LB Investment, Timefolio Asset Management, Kolon Investment, and Kolmar Korea.

THE SMC Use of Funds

Proceeds from the round will be directed toward enhancing its AI solutions, expanding overseas operations, and talent acquisition.

About THE SMC

Founded by Yongtae Kim, THE SMC provides brand content and social media marketing services. The company operates a proprietary analytics platform called Lens by The SMC, which leverages a database of over 100,000 creator profiles to optimize brand campaigns and social media engagement.

Funding Details

Company Website: https://thesmc.co.kr

Company: THE SMC
Raised: $13M
Round: Pre-IPO
Funding Date: June 19, 2026
Additional Investors: LB Investment, Timefolio Asset Management, Kolon Investment, Kolmar Korea
Software Category: Martech
Source: https://en.wowtale.net/2026/06/19/234280/