VidMob, a New York-based creative intelligence platform, announced that it closed a $110 million Series D funding round as it seeks to expand its offerings that assist marketers in creating and improving digital advertising.
Shamrock Capital led the round, which also included new investors eGateway Capital Advisors, and venture capital firm Proof. Existing investors such as ID Funds and DraftKings Drive also participated in the round.
VidMob intends to use the new funding to assist in the development of a platform that will assist businesses in centralizing creative activities and providing data-informed creativity in paid advertising and other areas, such as emails or product detail pages on commerce sites.
Company: VidMob, Inc.
Round: Series D
Funding Month: Aug 2022
Lead Investors: Shamrock Capital
Additional Investors: eGateway Capital Advisors, Proof, ID Funds, and DraftKings Drive
Company Website: https://www.vidmob.com/
Software Category: Intelligent Creative
About the Company: Founded in 2014 by Alex Collmer, VidMob is the world's leading platform for intelligent creativity. It provides an end-to-end technology solution for all of a brand’s creative needs. It is an integrated platform combining AI-powered creative analytics with a production workflow system connected to a global network of expert creators. VidMob’s platform dramatically improves ad campaign ROI through actionable creative insights, faster creative turnaround, better performing ads, and streamlined workflow. VidMob is the only company to be certified as a Creative Marketing Partner across all major social and digital platforms, and VidMob has grown its production business, which includes leaders in the programmatic web and CTV/OTT space. Its client portfolio includes companies like Colgate, Facebook Gaming, and Johnson & Johnson. VidMob’s mission is to empower human creativity that drives meaningful measurable impact. The company is headquartered in New York, New York, with offices in Pittsfield, Massachusetts; Chicago, Illinois, and West Hollywood, California.