Unit1 Studio Raises €23.3M in Funding

Unit1 Studio, a London-based company specializing in end-to-end avatar concert production, has secured €23.3 million in new financing. The round consists of an oversubscribed equity investment combined with production financing to support the company's efforts to modernize and scale the avatar concert format.

Investors

The funding round was led by Balderton Capital. Existing investors Mercuri, Gilston Music, and Paul McGuinness also participated in the round.

Unit1 Studio Use of Funds

The company plans to use the capital to fund an expanding roster of concert projects currently in development and to scale its technology to allow for the replication of avatar performances across multiple venues simultaneously.

About Unit1 Studio

Led by CEO Barney Wragg, Unit1 Studio is a company specializing in end-to-end avatar concert production. The company develops immersive performances that recreate live experiences by artists, allowing fans to connect with musicians regardless of time or geography.

Funding Details

Company Website: https://unit1.studio

Company: Unit1 Studio
Raised: €23.3M
Round: Other
Funding Date: September 21, 2026
Lead Investor: Balderton Capital
Additional Investors: Mercuri, Gilston Music, Paul McGuinness
Software Category: Entertainment Technology
Source: https://www.eu-startups.com/2026/09/londons-unit1-studio-secures-e23-3-million-to-scale-avatar-concerts-beyond-the-one-venue-abba-voyage-model/