Swirl Secures $1.1 Million in Seed Round

by Kay Aloha Villamor in February 8th, 2024

Swirl, a Vadodara, India-based live commerce SaaS that helps brands accelerate sales conversions using interactive video shopping, secured $1.1 million in seed funding. 

SaaS Investors  

The round was led by Shastra VC. Angel investors from India, Middle East, and USA, including notable figures include Haptik CEO Aakrit Vaish, ex-CTO Freshworks Shan Krishnasamy, MeTL CEO Mohammed Dewji, Momentum CEO Naim Siddiqui, Ex-SVP Flipkart Anil Goteti, Ex-CMO Future Group Jiten Patri, TrakinTech’s Arun Prabhudesai, Mitgo MD Neha Kulwal, Uncode CEO Ratan Ingu, Ex-CEO Madison Paresh Chaudhry and others, also participated in the round.  

Founded in 2020, Shastra VC is a venture capital investment firm based in Bangalore, India. The firm seeks to invest in early-stage companies operating in sectors such as enterprise SaaS, retail, gaming, insurance tech, education tech, fintech, electric mobility, consumer internet, and commerce.  

Swirl Use of Funds  

With plans to enter the US and UAE markets, Swirl aims to strengthen its product suite. The funds will fuel global expansion, bolstering its teams and focusing on North America and the Middle East.   

About Swirl  

SWIRL specializes in video commerce solutions within the digital marketing and e-commerce sectors. The company offers a platform for livestream shopping, shoppable video content, and personalized video shopping experiences designed to increase customer engagement and sales conversions. Swirl harnesses AI and video context metadata to enhance customer experience and increase sales. Swirl's clients span various consumer categories, with reported success in boosting ecommerce conversions and ROI for brands like Puma and LG.   

Funding Details                         

Company: Goswirl Technologies Private Limited  

Raised: $1.1M                 

Round: Seed Round  

Funding Month: February 2024                             

Lead Investors: Shastra VC   

Additional Investors: Aakrit Vaish, Shan Krishnasamy, Mohammed Dewji, Naim Siddiqui, Anil Goteti, Jiten Patri, Arun Prabhudesai, Neha Kulwal, Ratan Ingu, Paresh Chaudhry  

Company Website: https://www.goswirl.live/  

Software Category: Video Commerce   

Source: https://economictimes.indiatimes.com/tech/funding/video-commerce-startup-swirl-secures-1-1-million-in-funding-led-by-shastra-vc 


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