Strella, a New York–based AI-powered customer research platform, has raised $14 million in Series A funding to expand its mobile research capabilities and accelerate engineering growth.
Investors
The round was led by Bessemer Venture Partners, with participation from Decibel Partners, Bain Future Backed Ventures, MVP Ventures, and 645 Ventures.
Bessemer Venture Partners is a global venture capital firm that helps entrepreneurs lay strong foundations to build enduring companies. With more than 150 IPOs and over 350 portfolio companies across industries, Bessemer supports founders and CEOs from seed through every stage of growth. The firm’s investment teams are located in San Francisco, Silicon Valley, New York, Boston, London, Bangalore, and Tel Aviv.
Strella Use of Funds
The funding will support the expansion of Strella’s platform into mobile customer research and fuel the growth of its engineering team to introduce new AI-driven research methodologies.
About Strella
Founded in 2024, Strella is building an AI-native platform to democratize customer research across organizations. The company provides an AI-powered customer research platform that conducts in-depth interviews and generates actionable insights. Its AI moderator adapts in real time to participant responses, helping organizations deeply understand their users. Headquartered in New York, NY, Strella serves leading companies including Amazon, Duolingo, Apollo GraphQL, and Chobani.
Funding Details
Company: Strella
Raised: $14.0M
Round: Series A
Funding Date: October 2025
Lead Investor: Bessemer Venture Partners
Additional Investors: Decibel Partners, Bain Future Backed Ventures, MVP Ventures, 645 Ventures
Company Website: https://www.strella.ai
Software Category: AI Customer Research / Market Research Automation
Source: https://www.prnewswire.com/news-releases/strella-raises-14m-in-series-a-led-by-bessemer-venture-partners-to-re-design-customer-research-for-the-ai-era-302586024.html