Souk Raises $1.6M Pre-seed

Souk, a UK-based B2B software startup, has secured $1.6 million in pre-seed funding to accelerate the development of its AI-powered partner management platform. The company aims to help businesses revitalize dormant partnership networks and automate complex B2B partnership workflows.

Investors

The funding round was led by Sure Valley Ventures, with participation from Antler, Fuel Ventures, and various strategic angel investors from the B2B software sector.

Souk Use of Funds

Souk plans to allocate the entirety of the new capital toward product development. Specifically, the company is focusing on enhancing the core architecture of its AI agent, Coco, and advancing its proprietary AI-driven approach to partnership management.

About Souk

Founded in 2025 by CEO Leo Crowe, Souk provides an AI-driven platform designed to modernize partnership management. The company flagship product, Coco, is an autonomous AI agent that streamlines the partnership lifecycle, including sourcing, engagement, performance monitoring, and payouts to help businesses maximize value from their existing partner ecosystems.

Funding Details

Company Website: https://joinsouk.com/

Company: Souk
Raised: $1.6M
Round: Pre-seed
Funding Date: September 3, 2026
Lead Investor: Sure Valley Ventures
Additional Investors: Antler, Fuel Ventures, strategic angel investors
Software Category: B2B Software
Source: https://tech.eu/2026/09/03/souk-lands-16m-to-turn-inactive-b2b-partners-into-revenue/