Sniffie Secures €2.5 Million in Seed Round  

by Kay Aloha Villamor in February 2nd, 2022

Sniffie, a Helsinki, Finland-based startup that focused on making pricing automation easy for e-commerce companies, secured a total of €2.5 million in seed funding.

The funding consists of a €1.26 million equity investment made by Superhero Capital, investments by key personnel, a development loan of €419,000 from Business Finland.

With the funding, Sniffie aims to develop a leading pricing platform focused on machine learning within the next five years. 

Company: Sniffie Software Ltd.

Raised: €2.5M

Round: Seed Round

Funding Month: February 2022

Lead Investors: Superhero Capital

Additional Investors: Business Finland

Company Website:

Software Category: Pricing Automation SaaS

About the Company: Sniffie Software Ltd is a startup focused on making pricing automation easy for eCommerce companies that enables the equal use of machine learning in pricing for small and mid-sized eCommerce businesses. Sniffie democratizes eCommerce by building the world’s best Pricing Automation SaaS that makes your eCommerce product pricing profitable and simple. Sniffie offers integrations into the main e-commerce ecosystems and also a Shopify App for Shopify merchants. The company is located in Helsinki, Finland, and has been operational since 2017. Currently, the company employs 15 people at Pitäjänmäki, Helsinki. 




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