Sniffie, a Helsinki, Finland-based startup that focused on making pricing automation easy for e-commerce companies, secured a total of €2.5 million in seed funding.
The funding consists of a €1.26 million equity investment made by Superhero Capital, investments by key personnel, a development loan of €419,000 from Business Finland.
With the funding, Sniffie aims to develop a leading pricing platform focused on machine learning within the next five years.
Company: Sniffie Software Ltd.
Round: Seed Round
Funding Month: February 2022
Lead Investors: Superhero Capital
Additional Investors: Business Finland
Company Website: https://www.sniffie.io/
Software Category: Pricing Automation SaaS
About the Company: Sniffie Software Ltd is a startup focused on making pricing automation easy for eCommerce companies that enables the equal use of machine learning in pricing for small and mid-sized eCommerce businesses. Sniffie democratizes eCommerce by building the world’s best Pricing Automation SaaS that makes your eCommerce product pricing profitable and simple. Sniffie offers integrations into the main e-commerce ecosystems and also a Shopify App for Shopify merchants. The company is located in Helsinki, Finland, and has been operational since 2017. Currently, the company employs 15 people at Pitäjänmäki, Helsinki.