Seedtag, a Madrid, Spain-based leader in contextual advertising in EMEA and LATAM, announced that it raised over €250 million in funding from private equity investor Advent International.
Seedtag's existing institutional investors - Oakley Capital, Adara, and All Iron Ventures - will remain investors, supporting the company in its next phase of growth.
The funds will be used to scale the company's Contextual AI technology, LIZ, as well as for innovation and global operations, advancing its expansion into the United States, the world's largest advertising market, and providing additional firepower for future M&A activity as Seedtag enters its next phase of international growth.
Company: SEEDTAG ADVERTISING, SL
Round: Private Equity
Funding Month: July 2022
Lead Investors: Advent International
Additional Investors: Oakley Capital, Adara, and All Iron Ventures
Company Website: https://www.seedtag.com/
Software Category: Contextual Advertising
About the Company: Founded in 2014 by Jorge Poyatos and Albert Nieto, two ex-Googlers, Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual A.I. allows brands to engage with consumers within their universe of interest on a cookie-free basis. Today Seedtag has a large international presence with over 270 employees across the UK, United States, France, Spain, Italy, Netherlands, Mexico, Germany, Brazil, Colombia, Argentina, and Chile.