Second Nature, a Tel Aviv, Israel-based AI sales and service roleplay platform, has raised $22 million in a Series B round.
Investors
The round was led by Sienna VC and supported by Bright Pixel, StageOne Ventures, Cardumen Capital, Signals VC, and Zoom, which is also a customer.
Sienna VC is a Paris-based venture capital firm investing in early growth tech companies. With over ten years of active investments in Israel, its team is the most active European investor in the Israeli ecosystem. Sienna acts as a bridge to Europe, helping founders expand and scale across the continent through its deep local networks and operational support.
Second Nature Use of Funds
The investment will be used to expand operations and further refine Second Nature’s AI-driven sales training and coaching platform, accelerating innovation and product integration for enterprise clients.
About Second Nature
Founded in 2019 by Ariel Hitron and Alon Shalita, Second Nature is an AI-powered dynamic training platform. The platform provides a virtual partner that uses advanced conversational AI to simulate real-life discussions with sales representatives. It analyzes recorded calls, scripts, and marketing materials to create custom AI roleplay scenarios that simulate realistic customer interactions. Second Nature supports over 20+ languages and customizable conversational tones. Headquartered in Tel Aviv, Israel, Second Nature customers include Zoom, Oracle, Adobe, Teleperformance, Check Point, GoHealth, and others.
Funding Details
Company: Second Nature AI, Inc.
Raised: $22.0M
Round: Series B
Funding Date: October 2025
Lead Investor: Sienna VC
Additional Investors: Bright Pixel, StageOne Ventures, Cardumen Capital, Signals VC, Zoom
Company Website: https://secondnature.ai/
Software Category: AI Sales Training / Conversational AI / Enterprise Learning
Source: https://www.prnewswire.co.uk/news-releases/second-nature-secures-22m-series-b-to-future-proof-sales-and-service-teams-for-the-ai-era-302586226.html