Second Nature, a Tel Aviv, Israel-based automated AI-powered sales coaching solution, announced the company's launch alongside a $12.5 million in Series A.

The round was led by signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Communications, Inc. via the Zoom Apps Fund.

With the closing of this round, the total capital raised by Second Nature stands at $15.5M.

Company: Second Nature

Raised: $12.5M

Round: Series A

Funding Month: January 2021

Lead Investors: signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Communications, Inc.

Additional Investors: 

Company Website: https://secondnature.ai/

Software Category: AI-driven sales coaching software

About the Company: Second Nature is AI-driven sales coaching software that gives sales reps a virtual pitch partner that trains and coaches them. Second Nature helps people have better conversations. The company is the first to offer a platform for immersive sales simulations in natural language. By practicing with "Jenny" and other AI-powered conversation partners, sales professionals improve their performance and confidence by gaining real-time, personalized feedback. Managers and executives use Second Nature to effectively roll out their strategy and influence their teams' conversations in the field, at scale. The company is based in Tel Aviv and New York. 

Source: https://www.prnewswire.com/il/news-releases/second-nature-launches-ai-powered-interactive-sales-coaching-solution-with-12-5m-investment-871988029.html