Samaaro, a Bangalore, India-based B2B event-marketing SaaS platform that helps brands to host and participate in in-person, hybrid, and virtual events while generating business opportunities for themselves, has raised a seed funding round.
Led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels, and eminent angel investors.
With the vision to help brands across the globe drive higher ROI from Events, Samaaro aims to become an integral part of their marketing stack and maximize lead generation for them.
Purnank Prakash, the Founder, and CEO of Samaaro said, “Event sponsorships drive 80% of the total revenue of the events industry. More than 5 Million businesses participate as sponsors & exhibitors annually in events around the globe. However, generating qualified leads and accurately measuring their ROI remains one of the primary challenges for these event marketers. This is where Samaaro stands out from the competition and unlike traditional virtual or hybrid solutions out there, we focus on maximizing lead generation and thus optimizing the sales funnel for these businesses.”
The Samaaro platform is designed for marketing events such as conferences, summits, and exhibitions, and it provides an end-to-end virtual, hybrid, and in-person events solution that includes event registrations, conferencing, and networking powered by marketing and CRM integrations.
Company: Tacnik Technology Private Limited
Round: Seed Round
Funding Month: December 2022
Lead Investors: SucSEED Indovation Fund
Additional Investors: Silver Needle Ventures Fund, The Chennai Angels, Lead Angels, and eminent angel investors
Company Website: https://samaaro.com/
Software Category: Event Management Software
About the Company: Samaaro is a B2B SaaS that provides an easy-to-use marketing platform for businesses to use when hosting or participating in events to increase brand awareness, generate leads, and drive sales. It provides a powerful software platform designed to help organizations host scalable, secure, and effective virtual events for a global audience. Samaaro's unique features and versatility allow it to host a variety of virtual events, such as virtual conferences, virtual summits, virtual fairs, virtual exhibitions, and more. Samaaro was designed to be completely customizable, enabling brands to make the platform their own, and host holistic and immersive events. The platform's focus on an engaging user experience translates to happy audiences & successful events. Samaaro also boasts of salient features such as in-depth analytics, robust security & privacy, resource sharing, and online games.