SaaS Startup ProfitWheel Raises $3 Million in Seed Round  

by Kay Aloha Villamor in October 8th, 2021

ProfitWheel, a Mumbai, Inida-based software as a service startup, raised $3 million (Rs 22.2 crore) in seed funding from Netcore Cloud and angel investors.

The round also saw participation from Vallabh Bhansali of Enam Group; KRS Jamwal of Tata Group; Dinesh Agarwal from Indiamart; Prashant Gulati - investor and trustee, Tie Global Board; Rizwan Koita and Jagdish Mathur of CitiusTech; Jimmy Mahtani from Baring Private Equity Asia; and Harish Bhal and Manish Vij of the Smile Group; among others.

With the new investment, the company is poised to fill the need gap created by the latest changes in the adtech ecosystem, the company stated.

Company: ProfitWheel Inc.

Raised: $3.0M

Round: Seed

Funding Month: October 2021

Lead Investors: Netcore Cloud

Additional Investors: Vallabh Bhansali, KRS Jamwal, Dinesh Agarwal, Prashant Gulati, Rizwan Koita, Jagdish Mathur, Jimmy Mahtani, Harish Bhal, and Manish Vij

Company Website:

Software Category: Customer data-led marketing intelligence platform

About the Company: Founded in 2020, ProfitWheel focuses on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world. ProfitWheel has been conceptualized as a global SaaS product company with the dream to become a multi-billion dollar enterprise. ProfitWheel believes that only a fraction of customers drive the most profitability for a brand - and we want to help increase their high-value customer base. ProfitWheel goal is to make digital advertising more efficient by sharing intelligence from existing customers' (1st party / CRM) data with media buying platforms and vice versa. Profitwheel's technology can also be utilized to help drive more valuable sales, re-target intelligently, maximize RoAS, and reduction in acquisition costs while improving the quality of conversions.


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