Rosy, a Dallas, TX-based women’s health and wellness platform, raised $2 million in a seed funding round led by True Wealth Ventures, with additional participation from Portfolia’s Femtech II Fund and Mindshift Capital.
The company intends to use the funds to hire business, including a CTO, engineers, and designers, focus on product development, such as the launch of a digital cognitive behavioral therapy (CBT) program, increase referrals, growing the network to over 5,500 via events, presentations, sharing of data and digital marketing activities, marketing expansion to grow the user base to 1 million via social campaigns, affiliate marketing, events, and strategic partnerships.
Company: Rosy Wellness, Inc
Round: Seed Round
Funding Month: November 2021
Lead Investors: True Wealth Ventures
Additional Investors: Portfolia’s Femtech II Fund and Mindshift Capital
Company Website: https://meetrosy.com/
Software Category: Digital women’s health and wellness platform
About the Company: Led by founder and CEO Lyndsey Harper MD, Rosy is a digital wellness platform focused on providing women with access to a range of services and benefits to boost and manage their wellbeing, including sexual health guidance and a host of expertly created educational resources including videos and self-help materials. Founded in 2018, Rosy operates as a Software as a Service (SaaS) platform, with a freemium option offering users a 7-day trial or a premium option with monthly or six-monthly subscription charges. In the two years since its creation, Rosy has amassed a large network of healthcare professionals in the field of women’s sexual health, who act as ambassadors for Rosy on social media and use the platform for their education and knowledge building. The Rosy network currently boasts 3400 doctors and therapists and 1900 OB/ GYNs, which accounts for 6% of the total number of professionals in this field in the US.