Roster Raises $6 Million in Seed Round

by Kay Aloha Villamor in July 28th, 2022

Roster (FKA Wooly), a Silicon Scope, UT-based enhanced creator engagement platform provider, raised $6 million in seed funding.

The round was led by Grix VC, with participation from Peterson Ventures and Album VC.

The company intends to use the funds to scale business operations and enhance the customer experience.

Company: Roster, Inc.

Raised: $6.0M

Round: Seed Round

Funding Month: July 2022

Lead Investors: Grix VC

Additional Investors: Peterson Ventures and Album VC

Company Website:

Software Category: Creator engagement platform

About the Company: Led by Kyle Fraughton, CEO, Roster has created an innovative creator engagement platform that enables online retailers to leverage their customer community and turn them into brand ambassadors – and do it at scale. Customers include On Running, Cotopaxi, Salomon, Blendtec, 1 800 contacts, and Specialized. Customers often gravitate to buying an experience more than just a product. Roster helps brands nurture and grow their brand community into a strong sales channel to better diversify their revenue and be more resilient to changes in online advertising. It takes dedication and the right strategy to get the brand ambassadorship engine running and it's worth it! We're here to help brands accomplish this. 


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