Rook (previously RookMotion), a Miami, Florida-based B2B SaaS company whose API creates change-making opportunities through data and insights, raised $1.7 million in pre-seed funding to continue connecting companies with more meaningful, ready-to-use health data and valuable insights from wearables and other health data sources.
The round was led by the NuFund Venture Group, with participation from many prominent VC and angel groups, including AlliedVC, CrossOceanFund, Harvard Business Fund, Hilltop Venture Partners, InstaVC, IrieVC, IQ Ventures, Liebenthal, Mana Ventures, MCMA VC, Stadia Ventures, Techstars, and The SageHouse.
Pankaj Kedia, AI/Deep Tech angel investor, NuFund member, and formerly global head of wearables at Qualcomm, joins us as an investor and board member.
By providing a single integration for hundreds of wearables and an additional level of processing, ROOK delivers a solution to accessing data across a fragmented market so that companies can more easily and effectively obtain and implement valuable user data and insights.
This round of fundraising comes alongside a rebrand, as the company formerly known as RookMotion has shifted to a B2B SaaS focus. “We’re excited for this next stage of growth at our company,” said Marco Benitez, CEO & Co-founder of ROOK. “ROOK has always been about connecting people with what they need to achieve more–first through hardware and software, and now more than ever through our API. By centering our ability to provide more meaningful biomarker data and insights, we are able to focus on our power to deliver the tools for better understanding so that companies can turn problems into possibilities and tap into unseen opportunities. With this round of funding, we will drive even more people to discover, build, and achieve more with ROOK.”
ROOK has also been accepted into the EndeavorLAB and Stadia Ventures accelerator programs and looks forward to active participation over the next 3-6 months.
Company: Rookeries Development Corp
Raised: $1.7M
Round: pre-Seed Round
Funding Month: March 2023
Lead Investors: NuFund Venture Group
Additional Investors: AlliedVC, CrossOceanFund, Harvard Business Fund, Hilltop Venture Partners, InstaVC, IrieVC, IQ Ventures, Liebenthal, Mana Ventures, MCMA VC, Stadia Ventures, Techstars, The SageHouse, and Pankaj Kedia
Company Website: https://www.tryrook.io/
Software Category: Health Data and Insights
About the Company: Rook is a B2B SaaS company that empowers apps and software with useful, usable health data and valuable insights from wearables. Rook’s mission is to enable everyone with the data they need to unlock a healthier world. Through its API, Rook transforms health data into deeper understanding, creating actionable insights and change-making opportunities for people who want to create an impact. ROOK’s API integrates and embeds health metrics from wearables into existing apps and software and generates data-driven recommendations. By aggregating and transforming health data in this process, they minimize the resources and analysis required for its customers to access actionable insights and tap into unseen opportunities.
Source: https://www.businesswire.com/news/home/20230316005439/en/RookMotion-Raises-1.7M-in-Pre-Seed-Funding-to-Empower-Companies-With-More-Actionable-Health-Data-Rebrands-to-ROOK