Repeat Raises $6 Million in Series A

by Kay Aloha Villamor in September 3rd, 2021

Repeat is a SaaS platform that helps consumer packaged goods brands turn one-time buyers into repeat customers, has raised $6 Million in Series A.

The round was led by Battery Ventures, existing investors, including Harlem Capital and Mucker Capital, also participated.

Repeat is using the new capital to hire engineers and product managers, and to invest in sales, marketing, and customer success. 

Company: Repeat, Inc.

Raised: $6.0M

Round: Series A

Funding Month: July 2021

Lead Investors: Battery Ventures

Additional Investors: Harlem Capital and Mucker Capital

Company Website:

Software Category: E-commerce - SaaS platform

About the Company: Repeat was founded by entrepreneurs Kim Stiefel and Sarah Wissel, who previously started a DTC brand together. Repeat is a SaaS platform that enables consumer-packaged goods brands to turn one-time buyers into repeat customers. Its Smart Replenishment software learns the consumption habits of every consumer opted into the service, then leverages this rich data set to drive repeat sales for CPG brands through a combination of automation, personalized reminders, and a cart purpose-built for replenishment.


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