Relative Insight Secures £5 Million in Series B   

by Kay Aloha Villamor in April 4th, 2022

Relative Insights, a Lancaster, England-based AI-based text analytics software that delivers high-value insights for digital marketing, consumer analytics, and customer experience, secured a £5 million in Series B funding round from YFM Equity Partners (YFM) through its managed British Small Companies VCTs.

This growth capital investment will be used to drive Relative Insight’s expansion in the US, as well as accelerate product development to create significant value for our customers.

Company: Relative Insight Ltd.

Raised: £5.0M

Round: Series B

Funding Month: March 2022

Lead Investors: YFM Equity Partners

Additional Investors: 

Company Website:

Software Category: AI-based Text Analytics Software

About the Company: Relative Insight is a comparative text analytics software that helps organizations generate actionable insights from text data using technology originally developed for law enforcement. Relative Insight’s platform combines AI-powered natural language processing with advanced comparative linguistics to analyze any source of text data and drive enhanced contextual understandings of target audiences, competitors, and trends. Relative Insight also has offices in London and New York and offers a comparative text analytics SaaS platform to help businesses find insights from qualitative data.


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