Proxima, a New York-based data intelligence software company, has closed a $12 million Series A funding. 

Investors 

The round was led by Mucker Capital, with participation from a prestigious group of investors including Aglae Ventures (the family office of LVMH founder), Great Oaks Venture Partners, Data Point Capital, Broadway Venture Partners, FirstLook Partners, and Connexa Capital. 

Mucker Capital is an early-stage venture fund headquartered in Los Angeles with offices in Nashville and Austin. The firm invest in pre-seed, seed, and Series A rounds for companies located outside Silicon Valley, across the United States and Canada. 

Proxima's Use of Funds 

The company will use the funding to advance its technology platform. This includes further development of AI-powered features aimed at enhancing marketing performance and customer acquisition strategies. 

About Proxima 

Founded in May 2022 by Alex Song, Proxima is a company that provides a data intelligence solution that securely leverages artificial intelligence and a proprietary database of over 65 million (and growing) unique shopper personas. Proxima's suite of solutions equips businesses with the tools to scale paid media efficiently across various advertising platforms such as Meta and TikTok. The company empowers consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value, and optimize full lifecycle marketing. Their mission is to be the essential platform for powering marketing performance for all consumer technology businesses.  

Funding Details        

Company: Proxima  

Raised: $12.0M    

Round: Series A   

Funding Month: April 2024        

Lead Investors: Mucker Capital  

Additional Investors: Aglae Ventures, Great Oaks Venture Partners, Data Point Capital, Broadway Venture Partners, FirstLook Partners, Connexa Capital  

Company Website: https://www.proxima.ai/  

Software Category: Data Intelligence Software  

Source: https://www.businesswire.com/news/home/20240402670146/en/