Secures $20 Million in Series A  

by Kay Aloha Villamor in January 19th, 2022, a Boston, MA-based leading AI-powered growth platform for wholesale distributors that helps compete in the increasingly digital world with an AI-powered sales enablement solution created for the unique dynamics of B2B distributors, announced that it closed $20 million in Series A funding round led by Felicis Ventures.

Also participating in the round were leaders in enterprise SaaS and distribution, including Battery Ventures, Abstract Ventures, MSC Direct, and J Ventures. Technology angels include Godard Abel, CEO of G2; Ray Grady, CEO of Conexiom; and Rob May, General Partner at PJC. Distribution angel investors include Mike Page, CTO/CMO of R.S. Hughes; Jonathan Bein, partner at Distribution Strategy Group; and Michael Marks and Michael Emerson, partners at Indian River Consulting Group.

Proton intends to leverage the infusion of capital to further invest in three areas: aggressive product development and enhancement, building out a world-class customer success team, and expanded sales and marketing capacity. 

Company: PRM Solutions, Inc.

Raised: $20.0M

Round: Series A

Funding Month: January 2022

Lead Investors: Felicis Ventures

Additional Investors: Battery Ventures, Abstract Ventures, MSC Direct, J Ventures, Godard Abel, Ray Grady, Rob May, Mike Page, Jonathan Bein, Michael Marks, and Michael Emerson

Company Website:

Software Category: AI-powered growth platform

About the Company: Proton is an AI-powered growth platform, purpose-built to increase revenue for distributors by helping sales reps and customers navigate the complexities of managing lots of products through multiple channels. Proton’s platform connects and centralizes distributors’ customer, product, and transactional data that is dispersed across many systems. It then analyzes that data in real-time with deep learning models and produces AI-powered product recommendations that help distributors grow their sales. Proton helps distributors grow revenue by 5%-10%+ and gain market share. 




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