Prismatic Raises $9 Million in Series A  

by Kay Aloha Villamor in February 22nd, 2023

Prismatic, a San Francisco, CA-based embedded integration platform, announced that it raised $9 million in a Series A funding round led by Five Elms Capital. 

The funding will support further investment in Prismatic’s platform, which helps B2B SaaS companies more efficiently deliver native product integrations to the other apps their customers use.

The new funding is also being used to scale Prismatic’s team to meet the increasing demand for its platform. 

“Prismatic combines an embeddable integration marketplace with a low-code builder and sophisticated dev tools that give SaaS teams the flexibility to build any integration their customers need,” said Prismatic CEO and co-founder Michael Zuercher. “This has proven to be a winning solution, and we’re excited to partner with an investor who shares our vision of delivering the most dev-friendly, extensible embedded iPaaS that’s capable of handling even the most complex integrations.”

Prismatic’s embedded integration platform (embedded iPaaS) is one of the quickest ways for B2B SaaS companies to cost-effectively build, deploy, and support better native integrations for their users. 

The platform has been eagerly adopted by SaaS product and engineering teams ranging from startups to Fortune 100 across many software verticals.

Company: Prismatic Software, Inc.

Raised: $9.0M

Round: Series A

Funding Month: February 2023

Lead Investors: Five Elms Capital

Additional Investors:

Company Website:

Software Category: Integration Platform as a Service

About the Company: Prismatic is the integration platform for B2B software companies. It's one of the quickest ways to build integrations to the other apps customers use and to add a native integration marketplace to the product. A complete embedded iPaaS solution that empowers your whole organization, Prismatic encompasses an intuitive integration designer, an embedded integration marketplace, integration deployment, and support, and a purpose-built cloud infrastructure. Prismatic was built in a way developers love and provides the tools to make it perfectly fit the way you build software. 


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