Optery, a San Francisco, CA-based company that offers a free service for finding your personal data on hundreds of data broker websites, raised an additional $2.7 million in seed funding to modernize and scale personal data protection for consumers and businesses.
The round – which will help Optery accelerate product enhancements and expand its team, was led by Bayhouse Capital, with participation from Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC, Y Combinator, and others. This brings Optery’s total funding to date to $6 million.
Optery’s automated opt-out software removes personal information from the internet to reduce the attack surface area for phishing, social engineering, harassment, fraud, and doxxing. Optery was awarded "Editors' Choice" by PCMag.com as the most outstanding product in its category.
“I’ve seen firsthand the ways data brokers exploit personal data, and the impact of that exploitation on a person’s life,” said Optery's co-founder and CEO, Lawrence Gentilell. “Until Optery, there was no way to automate the identification and removal of personal data from the hundreds of data brokers out there. Existing options could only reach a subset of the data brokers Optery covers or relied on manual removal methods that are time consuming and error prone. Optery’s technology enables us to solve this problem at scale, and aims to make a big dent in bad actors’ ability to hijack personal data for gain.”
Company: Optery, Inc.
Round: Seed Round
Funding Month: May 2023
Lead Investors: Bayhouse Capital
Additional Investors: Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC, and Y Combinator
Company Website: https://www.optery.com/
Software Category: Personal Data Visibility Management Platform
About the Company: Founded by Lawrence Gentilello, Chen Atlas, and Dekel Barzilay, Optery is the first company that offers a free report with dozens of screenshots showing where your personal information is being posted by hundreds of data brokers online, and the first to offer IT teams a completely self-service platform for finding and removing employee personal information from the web. Optery can also automatically remove you from these sites, clearing your home address, phone number, email, and other personal information from the Internet at scale. The service is used to prevent threats like phishing, social engineering, identity theft, harassment, and physical violence. The company also offers the service to businesses, assisting IT teams with scrubbing employees’ personal information from the web to reduce threats to the business.