Ometria, a London, UK-based AI-powered customer marketing platform, has secured £8 million ($10.6 million) in funding.
SaaS Investors
The investment was from CIBC Innovation Banking.
CIBC Innovation Banking delivers strategic advice, cash management, and funding to innovation companies across North America, the UK, and select European countries at each stage of their business cycle, from startup to IPO and beyond. With offices in Atlanta, Austin, Boston, Chicago, Denver, Durham, London, Menlo Park, Montreal, New York, Reston, Seattle, Toronto, and Vancouver.
Ometria Use of Funds
The funding will be used to enhance the platform's retail-specific AI capabilities and support its expansion in North America.
About Ometria
Founded in 2013 by Ivan Mazour, Djalal Lougouev, James Dunford Wood, and Alastair James, Ometria offers a unified ecommerce intelligence platform and a Retail Success Model that uses proprietary AI algorithms to analyze CRM performance and create personalized marketing plans for retailers. The platform helps retail brands drive customer-centered business growth by creating next-generation, data-driven experiences at scale. It has over 200 clients, including Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, Feelunique, and others.
Funding Details
Company: Ometria Ltd
Raised: £8.0M
Round: Unknown
Funding Month: September 2023
Lead Investors: CIBC Innovation Banking
Additional Investors:
Company Website: https://ometria.com/
Software Category: Customer Data and Marketing Platform
Source: https://techfundingnews.com/london-based-ometria-snaps-8m-in-funding-to-empower-retailers-with-ai-enhanced-customer-marketing/