NumberEight Raises $2.7 Million in Pre-Series A

by Kay Aloha Villamor in January 15th, 2024

NumberEight, a London, UK-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised $2.7 million in pre-Series A funding.  

SaaS Investors  

The round was led by ACF Investors, with participation from Nauta Capital, Ascension Ventures, and Enterprise 100 angels, new groups such as COREangels EnterpriseTech, COREangels Big Data & AI Europe.

Strategic angels including mobile gaming veterans such as John Libby and Nick Button-Brown, and seasoned adtech mavens such as Ionut Ciobotaru, also participated in the round.  

Founded in 2011, ACF Investors is an angel group based in Sheffield, United Kingdom. The firm prefers to invest in small and medium companies across the United Kingdom.

NumberEight Use of Funds  

The company will use the funding to drive commercial growth, enhance product development, and expedite expansion into the US.  

About NumberEight  

Founded in 2016, NumberEight is a developer of on-device artificial intelligence software designed to deliver hyper-personalized experiences in real time. The technology identifies real user behaviors, creating precise user segments for advertisers to deliver personalized ads without the need for traditional cookies or IDs. The company already operates globally with audio, gaming, and advertising customers, including the likes of Southern Cross Austereo (SCA), Adverty, and AdInMo.  

Funding Details                                     

Company: NumberEight Technologies Ltd.  

Raised: $11.0M           

Round: Series B      

Funding Month: January 2024                                    

Lead Investors: ACF Investors  

Additional Investors: Nauta Capital, Ascension Ventures, Enterprise 100 angels, COREangels EnterpriseTech, COREangels Big Data & AI Europe, John Libby, Nick Button-Brown, Ionut Ciobotaru  

Company Website:   

Software Category: Privacy First Advertising Solutions  



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