NumberEight, a London, UK-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised $2.7 million in pre-Series A funding.
SaaS Investors
The round was led by ACF Investors, with participation from Nauta Capital, Ascension Ventures, and Enterprise 100 angels, new groups such as COREangels EnterpriseTech, COREangels Big Data & AI Europe.
Strategic angels including mobile gaming veterans such as John Libby and Nick Button-Brown, and seasoned adtech mavens such as Ionut Ciobotaru, also participated in the round.
Founded in 2011, ACF Investors is an angel group based in Sheffield, United Kingdom. The firm prefers to invest in small and medium companies across the United Kingdom.
NumberEight Use of Funds
The company will use the funding to drive commercial growth, enhance product development, and expedite expansion into the US.
About NumberEight
Founded in 2016, NumberEight is a developer of on-device artificial intelligence software designed to deliver hyper-personalized experiences in real time. The technology identifies real user behaviors, creating precise user segments for advertisers to deliver personalized ads without the need for traditional cookies or IDs. The company already operates globally with audio, gaming, and advertising customers, including the likes of Southern Cross Austereo (SCA), Adverty, and AdInMo.
Funding Details
Company: NumberEight Technologies Ltd.
Raised: $11.0M
Round: Series B
Funding Month: January 2024
Lead Investors: ACF Investors
Additional Investors: Nauta Capital, Ascension Ventures, Enterprise 100 angels, COREangels EnterpriseTech, COREangels Big Data & AI Europe, John Libby, Nick Button-Brown, Ionut Ciobotaru
Company Website: https://numbereight.ai/
Software Category: Privacy First Advertising Solutions
Source: https://startupsmagazine.co.uk/article-numbereight-raises-27m-ai-privacy-first-ad-solutions