Mytraffic, a Paris, France-based location intelligence startup specializing in data insights for physical places, raised €30 million in Series B funding, bringing its total equity raised to nearly €45 million.
The round was led by AXA Venture Partners (AVP), with participation from existing investors Alven and Pierre Kosciusko-Morizet’s Kernel fund.
The new funding round will support the development of its location analytics platform and accelerate its growth across Europe.
Hakim Saadaoui, Co-founder and CEO of Mytraffic, explained: “There is a huge discrepancy between the quality and volume of real-time accurate information available to any website manager and the imprecise, partial, and outdated insights currently available to physical location operators. We aim to restore this imbalance.”
Mytraffic will focus on recruitment across its seven European locations, especially Italy, Germany, Spain, and the UK, and grow existing offices in Berlin, Madrid, Barcelona, London, and Milan.
Company: Mytraffic SAS
Round: Series B
Funding Month: November 2022
Lead Investors: AXA Venture Partners (AVP)
Additional Investors: Alven and Pierre Kosciusko-Morizet’s Kernel fund
Company Website: https://www.mytraffic.io/
Software Category: Location Analytics and Insights Platform
About the Company: Founded in 2016 in Paris by Hakim Saadaoui and Gautier Machelon, Mytraffic redefines the location intelligence category. Its SaaS platform provides easy access and precise and accurate data on any physical location in Europe in real time. Mytraffic uses the power of reliable, dynamic, and tangible traffic data insights (pedestrian and vehicle) in its SaaS platform to help companies make quicker and better decisions. The company’s exclusive data and software allow property owners to set the right rental price, retail networks to select the best locations for expansion, shopping center marketing managers to select areas to activate their marketing efforts, or city planners to assess the impact of a week-long food fair on the attractiveness of the city. Mytraffic has 120 employees and a gender-balanced leadership team. Its mission is to empower commerce professionals with the best location analytics and insights to be smarter every day and design the best experiences in physical locations.