Mytraffic, a Paris, France-based startup that specializes in data insights for physical places, raised €10 million in Series A funding.

The round was led by Alven, alongside Kernel participating as an existing backer.

The company will use the funds to develop product features and accelerate its growth in the UK, as well as France, Netherlands, Belgium, Germany, Italy, and Spain.

Company: Mytraffic SAS

Raised: €10.0M

Round: Series A

Funding Month: September 2021

Lead Investors: Alven

Additional Investors: Kernel

Company Website: https://www.mytraffic.io/

Software Category: Data Insights

About the Company: Founded in 2016, Mytraffic provides insights on stores, malls, offices, and logistic centers to retail, real estate, asset owners, and cities through its SaaS platform. The software allows for the likes of property owners to set the right rental price, retail networks selecting the best locations for expansion, and mall marketing managers choosing areas to activate their efforts. Mytraffic has over 250 clients in Europe, including, American Express, The Body Shop, H&M, and Carrefour, as well as nearly 100 cities and public entities, such as the City of Strasbourg, La Poste, the Caisse des Dépôts, Brussels or Karlsruhe.

Source: https://retailtechinnovationhub.com/home/2021/9/23/mytraffic-closes-10m-series-a-funding-round-led-by-alven