Momentum Raises $5 Million in Seed Round  

by Kay Aloha Villamor in November 12th, 2021

Momentum, a San Francisco, CA-based deal collaboration platform that operationalizes how companies drive sales, raised $5 million in seed funding.

The round was led by Basis Set Ventures, with participation from Inovia Capital, Leadout Capital, and South Park Commons, as well as prominent revenue leaders including Zhenya Loginov (CRO at Miro), Oliver Jay (Head of Global Revenue at Asana), Francoise Brougher (fmr COO of Pinterest), and Kyle Parrish, Head of Sales at Figma).

The company intends to use the funds to continue to expand operations, hiring across engineering and go-to-market teams, like sales, marketing, and customer success and to continue to develop the product.

Company: Momentum Labs Inc

Raised: $5.0M

Round: Seed Round

Funding Month: November 2021

Lead Investors: Basis Set Ventures

Additional Investors: Inovia Capital, Leadout Capital, South Park Commons, Zhenya Loginov, Oliver Jay

Company Website:

Software Category: Deal collaboration platform

About the Company: Led by Santiago Suarez Ordonez, CEO, Momentum provides a deal collaboration platform for companies to operationalize sales motions and drive revenue. The platform gives teams, from finance and legal, to sales engineering and customer success, the building blocks to create rich, interactive workflows that blend collaboration and automation. Momentum is a no-code platform to automate sales workflows. By embedding into existing sales-first tooling, from Slack and Salesforce to Asana and Outreach, Momentum gives the revenue team the building blocks to operationalize sales motions and improve efficiency. The system uses automation to operationalize sales and standardize the repeatable parts of a complex deal, whether it’s looping in resources, asking for approvals, or requesting a security review.






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