Mobly, a Lehi, Utah-based mobile software company, has raised $2.5 million in seed funding.
SaaS Investors
The round was led by Peterson Ventures, with support from VITALIZE Venture Capital, Peak Ventures, Tenzing Capital, Upstream Ventures, Service Provider Capital, and strategic angel investors.
Peterson Ventures is an early-stage venture capital firm focused on SaaS, digital commerce, and healthcare. They provide seed funding to entrepreneurs looking for a partner to help solve the challenges that accompany rapid growth.
Taylor Jones from Peterson Ventures joins Mobly's board, while Caroline Casson from VITALIZE Venture Capital becomes a board observer.
Mobly Use of Funds
The company will use the funding to fuel the scaling of operations, team expansion, and development of new enterprise features. Mobly's innovation addresses the inefficiencies in lead capture at events, providing a cost-effective and efficient solution for marketers.
About Mobly
Mobly was founded in 2023 to bring long-awaited mobile software innovation to the sales acceleration market, gaining nearly 40 customers over the past year, including enterprises. The company's mobile-first SaaS application allows B2B companies to easily capture contacts at any event, enrich the lead information, and automatically sync profile and activity data in CRM or marketing automation platforms (MAP) for immediate sales follow-up.
Funding Details
Company: Mobly, Inc.
Raised: $2.5M
Round: Series B
Funding Month: February 2024
Lead Investors: Peterson Ventures
Additional Investors: VITALIZE Venture Capital, Peak Ventures, Tenzing Capital, Upstream Ventures, Service Provider Capital
Company Website: https://www.getmobly.com/
Software Category: Mobile Sales Tool
Source: https://www.prnewswire.com/news-releases/mobly-secures-2-5-million-seed-round-to-transform-lead-capture-and-qualification-in-b2b-302070329.html