Luster, an Indianapolis, IN-based AI-powered predictive enablement platform for sales teams, has raised $3 million in Seed funding. 

Investors 

The round was co-led by High Alpha and Ivy Ventures. 

High Alpha is a venture studio and venture capital firm based in Indianapolis, focused on building and investing in B2B SaaS companies. Since 2015, the firm has invested in over 90 early-stage SaaS companies across North America. High Alpha has assets under management exceeding $385 million. 

Ivy Ventures is a U.S.-based venture capital firm headquartered in Carmel, Indiana, that invests in early-stage companies, primarily in enterprise software, healthcare IT, and hard tech. Typically investing $500K–$2M at Pre-Seed, Seed, and Series A stages, Ivy Ventures is particularly focused on founders in the Midwest while maintaining a national reach. 

Luster Use of Funds 

The funding will be used to accelerate product enhancements, expand workflow integrations, and grow the Luster team to meet the increasing demand for AI-driven, predictive sales coaching solutions. 

About Luster 

Founded in 2024, Luster is an AI-powered predictive enablement platform that helps customer-facing teams prevent revenue-impacting mistakes before they occur. It proactively diagnoses individual skill gaps, predicts where they might surface in upcoming calls, and prescribes tailored enablement interventions. Luster combines predictive insights with AI-driven practice and real-time coaching to give reps the confidence to perform in high-stakes conversations while providing leaders with measurable visibility into performance and outcomes. Headquartered in Indianapolis, Indiana, Luster serves early customers including Cars.com, ShipBob, and Zylo. 

Funding Details 

Company: Luster, Inc. 

Raised: $3.0M 

Round: Seed 

Funding Date: October 2025 

Lead Investors: High Alpha, Ivy Ventures 

Additional Investors:  

Company Website: https://www.luster.ai/  

Software Category: SaaS / AI / Sales Enablement / Predictive Coaching 

Source: Jessica Prah, Paramount Public Relations