Logik.io, a Chicago, Illinois-based company focused on consumerizing B2B buying experiences through its intelligent guided product discovery, configuration, and recommendation engine, announced that it raised $16 million in Series A funding.
The round was led by Emergence Capital, with participation from ServiceNow Ventures and Sales Ventures. Santi Subotovsky, General Partner at Emergence Capital, will join the Logik.io Board of Directors.
With this investment received, Logik.io is poised to expand its reach and apply its technology to enhance customer connections and transform the B2B buying landscape.
With its Commerce Logic Engine technology, Logik.io’s mission is to eliminate high-touch sales by empowering all businesses to connect buyers to perfect-fit solutions faster with smarter product discovery, configuration, and recommendation experiences across all your marketing, selling, commerce, and service channels.
“Many B2B companies struggle to deliver the low-touch consumerized experiences customers demand today,” Logik.io Co-founder and CEO Christopher Shutts said. “But the businesses who are leading their industries understand that no matter how complex your products are, buyers seek out businesses who make it simple to find, configure, and augment purchases across any channel. Logik.io exists because most businesses have been held back by the limitations of their legacy selling tools which aren’t built to support selling highly-tailored solutions with many variations and complexities. We’re here to solve that.”
Company: LOGIK.IO, INC.
Round: Series A
Funding Month: May 2023
Lead Investors: Emergence Capital
Additional Investors: ServiceNow Ventures and Sales Ventures
Company Website: https://www.logik.io/
Software Category: E-Commerce Software
About the Company: Founded in 2021 by Christopher Shutts, Richard Jones, Fazal Gupta, and Jeffrey Wilkins, Logik.io is a B2B technology company focused on improving the selling practices of its customers by building a high-performance, enterprise-ready, headless configurator that augments Salesforce CPQ and eCommerce Applications. Logik.io’s Commerce Logic Engine uses intelligent-guided product discovery, configuration, and recommendation capabilities to eliminate high-touch selling processes by connecting customers to perfect-fit products faster. Logik.io’s mission is to make selling simpler and buying better for every business across marketing, selling, commerce, and service channels by filling critical enterprise technology gaps in systems such as CPQ, ERP, and Commerce. For businesses selling manufacturing, software, technology, and services products, Logik.io helps every business grow smarter by creating revenue-maximizing sales experiences and minimizing the cost of sales.