Levitate, a Raleigh, NC-based AI-powered relationship marketing platform for small businesses, has raised $16 million in funding, bringing its total raised to $71 million.
Investors
The round was led by Harbert Growth Partners, with participation from Northwestern Mutual Future Ventures and Bull City Venture Partners.
Harbert Growth Partners (HGP) is the growth equity arm of Harbert Management Corporation (HMC), an alternative asset management firm with approximately $8 billion in assets under management. HGP targets emerging growth-stage businesses with proven recurring revenue models and scalable platforms. The firm typically leads mid-to-late-stage rounds with investments ranging from $4 million to $15 million, focusing on sectors such as enterprise SaaS, cybersecurity, and healthcare IT.
Levitate Use of Funds
The company will use the funding to accelerate its AI innovation roadmap, expand its customer success and sales teams across the United States and Canada, and broaden its market reach among relationship-focused small businesses.
About Levitate
Led by CEO Jesse Lipson, Levitate is an AI-powered relationship marketing platform that helps small and relationship-driven businesses maintain consistent and personalized communication with clients and prospects. The platform enables businesses to automate outreach, improve targeting, and strengthen customer engagement. Serving more than 8,000 businesses, Levitate focuses on helping relationship-driven businesses, such as financial advisors, insurance agencies, and real estate professionals, maintain meaningful client communication at scale.
Funding Details
Company: Real Magic, Inc. (Levitate)
Raised: $16.0M
Round: Venture Round
Funding Date: March 2026
Lead Investor: Harbert Growth Partners
Additional Investors: Northwestern Mutual Future Ventures, Bull City Venture Partners
Company Website: https://www.levitate.ai/
Software Category: AI Relationship Marketing / CRM
Source: https://www.prnewswire.com/news-releases/levitate-raises-16m-to-bring-ai-to-relationship-based-businesses-302704595.html