Lalaland, The Amsterdam-based fashion tech platform that utilizes artificial intelligence to enable fashion brands and retailers to use hyper-realistic models, raised €2.1 million pre-Series A funding.

The round was led by Orange Wings and Unknown Group, with the participation of angel investors, including former Nike general manager Bart de Wilde, Google’s Amhard Ford and Thorsten Koch, and Christina Caljé from Autheos.

The cash injection will be used to drive the next stage of its commercial expansion and to hire a diverse group of talent.

Company: Lalaland B.V. 

Raised: €2.1M

Round: pre-Series A

Funding Month: June 2022

Lead Investors: Orange Wings and Unknown Group 

Additional Investors: Bart de Wilde, Amhard Ford, Thorsten Koch, and Christina Caljé 

Company Website: https://lalaland.ai/

Software Category: Virtual Fashion Model Platform

About the Company: Founded by Michael Musandu and Ugnius Rimsa in 2019, Lalaland is a virtual fashion model platform that utilizes artificial intelligence to enable fashion brands and retailers to use hyper-realistic models of every body type, size, and skin tone. With these body-inclusive avatars, the company aims to create a more inclusive, personal, and sustainable shopping experience for fashion brands, retailers, and customers. Lalaland’s platform effortlessly generates models of different ethnicities, ages, and sizes with over 5 pose variations, offering a high level of flexibility, and allowing brands to customize models according to their consumers' hairstyles and body shapes. Lalaland has onboarded some of the largest fashion retailers in Europe, including Zalando, Wehkamp, and Otto. Lalaland’s mission is to make the web a more diverse place.

Source: https://tech.eu/2022/06/10/meet-lalaland-the-dutch-startup-wears-in-eur21-million-for-inclusive-fashion-experience