INCRMNTAL, a Tel Aviv, Israel-based leading incrementality measurement platform, that allows advertisers to measure the value of marketing activities without the use of user-level data, secured $4.1 million in seed funding.
The round was led by Play Ventures VC and participated by Eric Seufert’s Heracles Capital.
The funding will propel INCRMNTAL into the next stage of hyper-growth as it gears up for its go-to market. Specifically, the investment will enable the tech company to double its engineering team and establish sales and marketing departments to accelerate growth.
Company: INCRMNTAL Ltd.
Round: Seed Round
Funding Month: July 2022
Lead Investors: Play Ventures VC
Additional Investors: Eric Seufert’s Heracles Capital
Company Website: https://www.incrmntal.com/
Software Category: Incrementality Measurement Platform
About the Company: Founded by Maor Sadra and Moti Tal, INCRMNTAL is an incrementality measurement platform allowing advertisers to measure the impact of their marketing activities across any medium or platform without needing to create any experiments. The platform requires no user-level data, as the company is applying causal data science to marketing measurement by developing proprietary algorithms capable of measuring the impact of ad spend across mobile, web, TV, OOH, influencers, and more. INCRMNTAL is a strategic tool for all marketers and data scientists to unlock the value of your marketing budget. Launched less than a year ago, INCRMNTAL’s platform has experienced radical growth over the last 10 months, growing from zero to over $1bn ad spend measured. Its customers include BOLT, Fastic, Gamehouse, Hopper, LingoKids, Outer.com, Refurbed, Starberry Games, and TIER.