Complir Raises $11M Seed

Complir, based in Copenhagen, Denmark, has raised $11 million in seed funding to support its AI infrastructure platform designed to help global retailers manage complex product compliance requirements. This latest investment brings the company's total funding to $13 million, following a $2 million pre-seed round closed in December 2025.

Investors

General Catalyst, a venture capital firm with headquarters in San Francisco, led the round. The funding also included participation from various angel investors and specialist industry funds.

Complir Use of Funds

Complir plans to utilize the new capital to accelerate its commercial expansion, bolster its engineering capabilities, and continue its product development efforts.

About Complir

Founded by CEO Gustav Bang, Complir provides an AI-driven platform that automates product compliance management for retailers. By replacing manual workflows with automated systems, the company helps global brands reduce operational risk, speed up time-to-market, and limit exposure to non-compliant products. Their technology is currently deployed by major organizations including Flying Tiger Copenhagen, Konges Sløjd, Matas Group, and COOP Trading.

Funding Details

Company Website: https://complir.io

Company: Complir
Raised: $11M
Round: Seed
Funding Date: September 2026
Lead Investor: General Catalyst
Additional Investors: angel investors, specialist industry funds
Software Category: Retail Tech / Compliance Software
Source: https://app.dealroom.co/news/feed/complir-bags-11m-for-ai-platform-tackling-product-compliance-used-by-flying-tiger-copenhagen