Horsefly Secures Funding Round  

by Kay Aloha Villamor in March 13th, 2023

Horsefly, a Liverpool, England-based artificial intelligence-based talent analytics platform, secured an investment from private equity partner LDC as it targets international growth. The transaction marks a successful exit and a strong return for Mercia.

LDC’s investment was led by Jacob Leone and Camilla Greenwood, who will both join the board alongside incoming Chair David Gilbertson

The investment will enable Horsefly to further strengthen its footprint in the US and take the business to the next level. In recent years the business has been expanding rapidly and made significant inroads into the US market. 

Will Crandle, Founder, and CEO of Horsefly, said: “We are really proud of our growth in the last few years, and I’d like to thank Keith Jones, our co-founder and seed investor, and Mercia not only for funding our early years but also for appointing my most crucial mentor as Chair, Rod Hyde, who helped our brilliant team establish Horsefly as a leading talent analytics platform.”

Horsefly enables HR-decision making at international organizations including Coca-Cola, EDF Energy, Manpower, Indeed, Jaguar Land Rover, The UK Home Office, and Virgin Media. 

Its subscription-based Software as a Service (SaaS) platform gathers and aggregates granular, real-time data on labor markets from 60 countries, creating insight into business-critical issues such as global talent sourcing, onboarding, diversity and inclusion, rewards and benefits benchmarking, and workforce.

Company: AI Recruitment Technologies Ltd

Raised: Undisclosed

Round: Unknown

Funding Month: March 2023

Lead Investors: LDC

Additional Investors: Mercia

Company Website:

Software Category: Talent Market Analytics Solution

About the Company: Horsefly is an AI-based talent market analytics solution that offers the industry's advanced platform for in-house recruitment and talent mapping. The company’s talent mapping & talent planning software tool provides real-time candidate insights using big data and artificial intelligence. Its talent intelligence software combines machine learning and HR metrics on a wide scope of talent insights, helping improve business outcomes. The clientele includes eBay, Accenture, Specsavers, NetworkRail, ManpowerGroup Solutions, HM Revenue & Customs, Zurich, etc.


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