Hippo Video, a Newark, Delaware-based interactive video platform to increase sales engagement, raised $8 million in a funding round led by Dallas Venture Capital (DVC).
Other investors, such as Alpha Wave Incubation, KAE Capital, and Exfinity Venture Partners also participated in the round.
This funding will allow Hippo Video to expand its customer use cases across the U.S., adding to customers including a major European airline, Genesys, Seismic, HP, and Freshworks. It will also continue to innovate its product portfolio, focusing on enhancements to its varying product features.
“Businesses realize that video is a more impactful medium to establish better relationships that turn prospects into customers – but they have been unable to capture its full potential in the sales process,” said Karthi Mariappan, co-founder and CEO of Hippo Video. “By humanizing conversations with hyper-personalized, interactive videos, and enabling sales teams to distribute custom videos at scale, Hippo Video helps sales teams increase the pipeline and engagement, which translates into higher win rates and revenue. This new capital will help us reach more companies in need of automated video technology to help them stand out among their prospects.”
The company’s generative AI engine, Humanize AI, allows for hundreds of hyper-personalized videos to be made in a single day, leading to an increase in meetings booked, higher engagement, and improved win rates.
Hippo Video’s easy-to-use, comprehensive platform enables sales teams to significantly increase engagement with personalized video outreach, delivering a level of ROI.
Company: Lyceum Technologies, Inc.
Funding Month: February 2023
Lead Investors: Dallas Venture Capital
Additional Investors: Alpha Wave Incubation, KAE Capital, and Exfinity Venture Partners
Company Website: https://www.hippovideo.io/
Software Category: Customer Experience Management Software
About the Company: Founded in 2016 by Karthi Mariappan, Nilam Chand Jain, and Srinivasan S, Hippo Video is a B2B startup that provides a personalized video distribution platform that helps easily create videos and distribute them through multiple channels. Hippo Video’s platform – powered by generative AI – helps companies increase sales engagement with hyper-personalized, interactive video content delivered at scale, which drives a significant increase in meetings booked and improves win rates. Using Hippo Video’s patent-pending AI Editor removes the complexity associated with scalable video editing, seamlessly transcribing video audio for sales teams to edit faster and create professional-looking videos in just a few clicks.