Helium Secures Pre-Seed Funding Round

by Kay Aloha Villamor in July 10th, 2024

Helium, a Delhi, India-based AI platform designed to enhance product and visitor intelligence on e-commerce websites, secured Rs 4.5 crore in pre-seed funding. 


The round was led by Merak Ventures, with participation from angel investor Alok Mittal.  

Merak is a sector-agnostic, early-stage venture fund investing in B2B and emerging technologies companies that are solving real problems and creating large-scale impact.  

Helium Use of Funds  

The company will use the funding to build a high-performing team, further develop product offerings, and expand collaborations with top ecommerce brands, especially focusing on the North American market.  

About Helium  

Founded by Shray Arora, Sidharth Sahni, and Deepak Kapoor, Helium provides an e-commerce platform designed to enhance online shopping experiences. They help growth-stage e-commerce brands build and manage customized storefronts for various user segments across multiple acquisition channels. Helium collaborates with leading fashion and consumer tech brands to develop intelligent product and collection pages, using AI to tag products and UI elements based on anonymized visitor behavior. 

Funding Details                    

Company: Helium   

Raised: Rs 4.5 crore             

Round: Pre-Seed Round   

Funding Month: July 2024                    

Lead Investors: Merak Ventures  

Additional Investors: Alok Mittal  

Company Website: https://gethelium.co/   

Software Category: Ecommerce  

Source: https://economictimes.indiatimes.com/tech/funding/helium-secures-pre-seed-funding-led-by-merak-ventures-to-help-ecommerce-with-advanced-ai-technologies/ 

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