Helium, a Delhi, India-based AI platform designed to enhance product and visitor intelligence on e-commerce websites, secured Rs 4.5 crore in pre-seed funding.
Investors
The round was led by Merak Ventures, with participation from angel investor Alok Mittal.
Merak is a sector-agnostic, early-stage venture fund investing in B2B and emerging technologies companies that are solving real problems and creating large-scale impact.
Helium Use of Funds
The company will use the funding to build a high-performing team, further develop product offerings, and expand collaborations with top ecommerce brands, especially focusing on the North American market.
About Helium
Founded by Shray Arora, Sidharth Sahni, and Deepak Kapoor, Helium provides an e-commerce platform designed to enhance online shopping experiences. They help growth-stage e-commerce brands build and manage customized storefronts for various user segments across multiple acquisition channels. Helium collaborates with leading fashion and consumer tech brands to develop intelligent product and collection pages, using AI to tag products and UI elements based on anonymized visitor behavior.
Funding Details
Company: Helium
Raised: Rs 4.5 crore
Round: Pre-Seed Round
Funding Month: July 2024
Lead Investors: Merak Ventures
Additional Investors: Alok Mittal
Company Website: https://gethelium.co/
Software Category: Ecommerce
Source: https://economictimes.indiatimes.com/tech/funding/helium-secures-pre-seed-funding-led-by-merak-ventures-to-help-ecommerce-with-advanced-ai-technologies/