GoWit, a Newark, Delaware-based AdTech company delivering individualized, multi-channel Retail Media advertising solutions raised $1 million in funding.
The round was led by Esas Ventures, Alarko Ventures, APY Ventures, and Mindvest GSYF (Venture Capital Investment Fund).
The investment will allow GoWit to explore its global potential in bringing retailers and brands together in a single next-generation ad platform, where they can monetize ads and compete in the ever-growing market.
Furthermore, with this investment, GoWit will begin expanding globally, invest in product development and grow its team. This will enable GoWit to achieve its goal of delivering enhanced customer experiences.
GoWit proprietary RMA platform enables different brands and online sellers to increase recognition, product visibility, customer engagement, and sales.
GoWit CEO and Co-Founder, Emrah ADSAN, explains, “From the beginning, our focus has been on transforming our advertising flow and building a democratized ecosystem. After launching our highly successful RMA product, we were able to conclude contracts smoothly and to announce diverse partnerships with internationally recognized companies. This has clearly validated a need in the market and has been a great use-case for achieving product-market fit. I’m very appreciative that our investors have supported us in leading the change.”
He added, “At the same time as marketing our Retail Media Advertising offering in our core regions, we also aim to reach a broader customer base globally. This investment will help us increase wider recognition of GoWit and expand the reach of our successful RMA product across different marketplaces and regions.”
Company: GoWit Inc.
Funding Month: July 2023
Lead Investors: Esas Ventures, Alarko Ventures, APY Ventures and Mindvest GSYF
Company Website: https://gowit.com/
Software Category: Advertising Software
About the Company: GoWit is a multi-channel advertising platform for marketplaces that sell their advertising placements to the brands they work with to generate significant additional income streams. The company's main objective is to empower businesses with comprehensive advertising solutions and maximize ad monetization. To reach a broader audience, GoWit offers a variation of on-site & off-site advertising options such as Sponsored Products, Sponsored Brands, Display, Video, and In-Store Ads. With a clear focus on transparency, they are committed to helping its partners establish a powerful presence in the ever-growing world of retail.