GIGR (dba Playad), a San Francisco, CA–based AI marketing technology startup, has raised $5.4 million in pre-Seed funding.
Investors
The round was led by BRV Capital Management and Mirae Asset Venture Investment, with participation from Krew Capital and angel investors including Bora Chung and Jihun Yu.
BRV Capital Management is a global growth equity firm focused on category-defining technology companies, particularly in AI infrastructure, semiconductors, and digital platforms across Asia and the U.S.
Mirae Asset Venture Investment is the venture capital arm of Mirae Asset Financial Group, one of Asia’s largest financial institutions. It specializes in early- to growth-stage investments in biotech, software, and consumer technology, with a focus on incubation, growth, and cross-border investments.
GIGR Use of Funds
The company will use the proceeds to advance product development of its AI marketing agents and to scale its interactive, multi-format creative workflow platform.
About GIGR (Playad)
Led by CEO Jay Cho, GIGR is a company building a multi-agent AI platform for marketing, beginning with an AI-native creative workflow that makes interactive ads practical. Its flagship product, Playad, is an AI-native creative platform that enables teams to create and iterate across image, video, and interactive formats within a single system. Launched in Q3 2025, Playad initially focuses on interactive ads, particularly in gaming, where granular engagement data enables faster learning and optimization.
Funding Details
Company: GIGR, Inc. (Playad)
Raised: $5.4M
Round: Pre-Seed
Funding Date: January 2026
Lead Investors: BRV Capital Management; Mirae Asset Venture Investment
Additional Investors: Krew Capital; Bora Chung; Jihun Yu
Company Website: https://playad.ai/
Software Category: AI Marketing / AdTech / MarTech
Source: https://www.prnewswire.com/news-releases/gigrplayadai-raises-5-4m-pre-seed-to-build-multi-agent-ai-marketing-workflows-302666685.html