FullStory Raises $103 Million Series D, Valuing It at $1.8 Billion  

by Ben Murray in August 4th, 2021
FullStory Series D

FullStory, the leader in digital experience intelligence (DXI), announced that it has raised $103 million in growth capital financing via a Series D round. The oversubscribed Series D round was led by Permira's growth fund, which backs leading tech-enabled and digital businesses. FullStory was founded in 2014 and is headquartered in Atlanta, Georgia.

Additional investors include all existing institutional investors, including Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital.

The funding will be used to expand FullStory's business internationally and to further enhance its award-winning DXI platform, which helps companies build better digital products and experiences across web and mobile channels by providing real-time analytics and insights to product, customer success, engineering, and marketing teams.

FullStory had raised close to $170 million to date.

Company: FullStory

Raised: $103.0M

Round: Series D

Funding Month: August 2021

Lead Investor: Permira

Additional Investors: Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital

Company Website: https://www.fullstory.com/

Software Category: Content Management Systems > Digital Experience Platforms DXP Software

About the Company: FullStory's digital experience intelligence platform enables businesses to continuously improve their digital customer experience across sites and apps. The platform proactively surfaces actionable insights from billions of data points, helping thousands of companies, including Fortune 100 companies and the world's most innovative consumer brands, make evidence-based digital improvements that reduce costs and reclaim revenue. The company is headquartered in Atlanta and privately held with backing from Permira, Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital. For more information, visit fullstory.com.

Source(s): https://www.prnewswire.com/news-releases/fullstory-secures-100-million-investment-at-1-8-billion-valuation-to-accelerate-global-growth-301347970.html, https://techcrunch.com/2021/08/04/fullstory-raises-103m-at-a-1-8b-valuation-to-combat-rage-clicks-on-websites-and-apps/, https://www.wsj.com/articles/fullstory-raises-103-million-valuing-it-at-1-8-billion-11628076600, https://www.fullstory.com/, https://www.linkedin.com/company/fullstory/about/

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