edrone, a Krakow, Poland-based startup that builds an e-commerce CRM with marketing automation and voice commerce, has raised €4.6 million in funding.
SaaS Investors
The round was led by INventures, with participation from Mueller Medien, Atmos, and PortfoLion.
INventures is a private equity investment firm based in Poznań, Poland. Founded in 2016, the firm provides acquisition finance and also supports and accelerates the growth of small and medium-sized companies.
edrone Use of Funds
The company plans to use the funds to expand its operations in Brazil, where it doubled its revenue in 2023. The funds will also be used to improve business processes in Poland and invest in the product to better utilize marketing automation supported by artificial intelligence.
About edrone
Founded in 2016 by Michal Blak and Rahim Blak, edrone is a developer of an autonomous e-commerce customer relationship management platform intended to assist online stores in generating increased revenue from their existing customer base. The company's platform collects, processes, and triggers customer data to understand customer behavior and engage them with an all-in-one e-commerce marketing cloud. edrone's system is used by nearly 2,000 online stores, primarily in Poland and Brazil.
Funding Details
Company: edrone sp. z o.o.
Raised: €4.6M
Round: Unknown
Funding Month: February 2024
Lead Investors: INventures
Additional Investors: Mueller Medien, Atmos, and PortfoLion
Company Website: https://edrone.me/
Software Category: E-commerce
Source: https://www.eu-startups.com/2024/02/krakow-based-edrone-lands-e4-6-million-to-expand-its-autonomous-ecommerce-cloud-in-latam-markets/