Eazy Digital, a Bangkok, Thailand-based startup providing digital platforms for insurance companies, raised $850,000 in an oversubscribed seed funding round.
Wavemaker Partners led the round, with participation from Seedstars International Ventures, Wing Vasiksiri, and Sasin Bangkok Venture Club.
The insurtech firm plans to use the funding for development, marketing efforts, and building its team.
“The insurance industry is still in its infancy in digitisation. Current startups focus on the digital distribution of products via partnerships (embedded insurance), direct-to-consumers, and agency platforms. However, insurance companies have been left unattended and have to often find their solutions to the digitisation of processes and distribution,” Harprem Doowa, founder od Eazy Digital said.
Eazy Digital helps insurance companies manage their agents, operations, user referrals, and engagement.
The startup has also seen use cases of their referral and engagement platform become applicable to industries outside of insurance, such as financial industries, education, property, and more.
Company: Eazy Digital Co. Ltd.
Round: Seed Round
Funding Month: January 2023
Lead Investors: Wavemaker Partners
Additional Investors: Seedstars International Ventures, Wing Vasiksiri, and Sasin Bangkok Venture Club
Company Website: https://www.eazydigital.io/
Software Category: Referral and Engagement Platform
About the Company: Founded by Harprem Doowa and Maethavee Sukul, Eazy Digital is a fintech startup focused on digitizing the post-purchase experience of customers. It provides digital solutions to small and medium-sized insurance companies that lack the resources to digitize their processes and distribution. Leveraging gamification, Eazy Digital will make it easier for product providers and distributors to manage their referral networks, post-purchase engagement, and customer profiling. The company’s goal is to build an engaging platform for financial products that allow its partners to manage their customer referral program, user engagement, as well as a financial product wallet.