Raises €4 Million in pre-Seed Round  

by Kay Aloha Villamor, a Stockholm-based startup that developed a no-code tool to provide smaller e-commerce brands with data insights, raised €4 million in pre-seed funding.

The round was led by J12 Ventures, with participation from several angel investors, including Jacob Hellqvist (ex-Epidemic Sound & Foodora CFO), Johan Bendz (ex-Zettle CMO & Juni Chairman), Erik Segerborg (ex-Avito deputy CEO & Hemnet CSO), and angel collective Framtid. 

The new funding will help the company accelerate its commercial expansion, product development, and recruitment of top engineering, data, and machine learning talents. Currently, the platform is available in beta. 

Marcus Tagesson, co-founder at “We created because we had seen the struggles firsthand when building my previous company that grew from 0 to over 120 million EUR in GMV. Many e-commerce companies today are looking at the wrong metrics, and it’s more important than ever to get in control of your profitable customer cohorts, inventory, and cash flow in real-time. This is the future of driving an online business, and we want to make universally accessible to all e-commerce.” is building real-time analytics tools for small to medium-sized e-commerce and DTC brands with the aim of transforming the e-commerce space, bringing smaller brands more chances to thrive. 

Company: Demaai AB

Raised: €4.0M

Round: pre-Seed Round

Funding Month: November 2022

Lead Investors: J12 Ventures

Additional Investors: Jacob Hellqvist, Johan Bendz, Erik Segerborg , and Framtid

Company Website: 

Software Category: Marketing Analytics platform

About the Company: Founded by Marcus Tagesson, Henrik Hoffman, and David Feldell, is a platform delivering actionable insights for e-commerce businesses to achieve profitable growth. It has built a no-code tool that helps gather all first-party data from all commercial data sources, cleans and enriches it using AI-based predictions, and presents actionable insights from the data in real time. applies machine learning models and analyzes them to give actionable insights that will help achieve profitable growth in real time. 


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