Datavations, a New York-based, AI-powered retail analytics company, has raised $17 million in Series A funding, bringing its total funding to $27 million.
Investors
The round was led by Forestay Capital, with participation from Morpheus Ventures, Sage Venture Partners, Nevcaut Ventures, board member Jay Steinfeld, Rusty Reed, and Travis May.
Founded in 2018, Forestay is an early-growth stage tech fund and part of B-FLEXION, a private entrepreneurial investment firm. Headquartered in Geneva, with additional offices in London, Jersey, and Dublin, the firm focuses on enterprise software and AI-enabled SaaS companies across Europe, Israel, and selectively the U.S. East Coast.
Datavations Use of Funds
The company will use the funds to scale its team, advance product development, expand across North America, and strengthen client relationships.
About Datavations
Founded in 2020 by Philip Odelfelt and Jacob Lucas, Datavations is an AI-powered analytics platform designed for building materials and home improvement manufacturers. Headquartered in New York, it provides real-time, SKU-level insights across pricing, inventory, assortment, and distribution, helping businesses optimize performance in retail channels.
Funding Details
Company: Datavations, Inc.
Raised: $17.0M
Round: Series A
Funding Date: July 2025
Lead Investor: Forestay Capital
Additional Investors: Morpheus Ventures, Sage Venture Partners, Nevcaut Ventures, Jay Steinfeld, Rusty Reed, Travis May
Company Website: https://www.datavations.ai/
Software Category: Retail Intelligence / AI-Powered Analytics
Source: Rhttps://retailtechinnovationhub.com/home/2025/7/14/retail-intelligence-firm-datavations-bags-17-million-in-series-a-funding-round-led-by-forestay-capital